This was my very first project I worked on from start to finish at Context Optional. There was another developer who created the Rails Application and data, while I created the rainbow bar graph visuals. Daily there would be a new random act you could perform for which a user would be notified via Facebook Notifications (circa 2009). The graph would change with the data and display the number of people who pledged to do that day’s particular task. The main graph would change the width of the bars depending on how many people pledged to do that task within the given time frame (the thicker the bar, the more popular the task was).
This campaign was a great success for Toyota and was mentioned in an Inside Facebook Blog Article.